THE REED CENTER

The Reed Center, located at 7777 Lemmon Ave. in Dallas is part of a 25-acre, $140-million mixed-use redevelopment located at the historic former Braniff International Airways facility in Dallas Love Field. Opening in fall of 2019, the location will be home to a new 267,342-square foot Lincoln dealership, which is adjacent to the iconic Braniff building being developed to house aviation facilities, entertainment venues and hospitality facilities. Once completed, the Planet Lincoln dealership will be the largest Lincoln-branded automotive structure in North America, including an existing six-story, 600+ parking space structure. The dealership and site redevelopment is a vision seven years in the making by Randall Reed, the award-winning Texas automotive dealer and entrepreneur. In 2009, Mr. Reed retained Michael Graves, founding partner of The Gravity Company, to develop his vision of the mixed-use redevelopment including the Lincoln dealership. The Gravity Company has worked with the Federal Aviation Administration, Texas Historical Commission and National Parks Service to secure the approvals needed to meet the guidelines and preservation requirements. The restoration and expansion of the former Braniff building will help restore a portion of the airfield to an earlier time in aviation history and recapture the modern jet-setter lifestyle that was once defined by Braniff International Airways in the 1950s.


THE REED CENTER

The Reed Center, located at 7777 Lemmon Ave. in Dallas is part of a 25-acre, $140-million mixed-use redevelopment located at the historic former Braniff International Airways facility in Dallas Love Field.

Opening in fall of 2019, the location will be home to a new 267,342-square foot Lincoln dealership, which is adjacent to the iconic Braniff building being developed to house aviation facilities, entertainment venues and hospitality facilities. Once completed, the Planet Lincoln dealership will be the largest Lincoln-branded automotive structure in North America, including an existing six-story, 600+ parking space structure.

The dealership and site redevelopment is a vision seven years in the making by Randall Reed, the award-winning Texas automotive dealer and entrepreneur. In 2009, Mr. Reed retained Michael Graves, founding partner of The Gravity Company, to develop his vision of the mixed-use redevelopment including the Lincoln dealership.

The Gravity Company has worked with the Federal Aviation Administration, Texas Historical Commission and National Parks Service to secure the approvals needed to meet the guidelines and preservation requirements. The restoration and expansion of the former Braniff building will help restore a portion of the airfield to an earlier time in aviation history and recapture the modern jet-setter lifestyle that was once defined by Braniff International Airways in the 1950s.


7777 Lemmon AvenueDallas, Texas 75209(888) 240-9885

Leasing
Directions

THE REED CENTER

The Reed Center, located at 7777 Lemmon Ave. in Dallas is part of a 25-acre, $140-million mixed-use redevelopment located at the historic former Braniff International Airways facility in Dallas Love Field.

Opening in fall of 2019, the location will be home to a new 267,342-square foot Lincoln dealership, which is adjacent to the iconic Braniff building being developed to house aviation facilities, entertainment venues and hospitality facilities. Once completed, the Planet Lincoln dealership will be the largest Lincoln-branded automotive structure in North America, including an existing six-story, 600+ parking space structure.

The dealership and site redevelopment is a vision seven years in the making by Randall Reed, the award-winning Texas automotive dealer and entrepreneur. In 2009, Mr. Reed retained Michael Graves, founding partner of The Gravity Company, to develop his vision of the mixed-use redevelopment including the Lincoln dealership.

The Gravity Company has worked with the Federal Aviation Administration, Texas Historical Commission and National Parks Service to secure the approvals needed to meet the guidelines and preservation requirements. The restoration and expansion of the former Braniff building will help restore a portion of the airfield to an earlier time in aviation history and recapture the modern jet-setter lifestyle that was once defined by Braniff International Airways in the 1950s.

7777 Lemmon AvenueDallas, Texas 75209(888) 240-9885

Leasing
Directions